Digital marketing is a broad concept. It has various streams and fields like paid practices and unpaid practices. Digital marketing is used to make your online appearance more powerful. One with deep knowledge of digital marketing can win competitions.
One of the most trending and demanding digital marketing streams nowadays is SEO. It is gaining popularity every single day.
What is SEO and How it Works?
SEO (Search Engine Optimization) is a practice of gaining quality traffic on your website. It can be done with organic practices or with paid methods. The organic practices include activities that do not require any ad campaigns or paid promotions and vice-versa for the paid courses.
The way you represent your or service product on search engines to attract more genuine visitors is the practice involved in SEO.
SEO involves a deep study of targeted customers’ needs. It helps to build and represent websites in the same manner in which the targeted customers are desiring.
Types of SEO
SEO is of two types.
- Black hat
- White hat
Black Hat SEO is a practice of using quantitative techniques and neglecting the quality factors. In simple words, black hat SEO involves activities in which there is no need for research, and you just need to work on quantity. The more you do SEO of your website, the more you go towards black hat SEO.
It doesn’t work in the long run. It is because Google is much more intelligent than humans. Once Google gets the point that you are doing malicious activities, it can suspend or even ban your website.
White Hat SEO is a practice of focusing on quality rather than quantity. You research deeply and then prepare a strategy to work in an organized way. It takes time, but its results last for long. You can find relevant traffic and results once you have built a healthy white hat SEO strategy.
Techniques of SEO
Search Engine Optimization is of three types:
- Technical SEO
- On-page SEO
- Off-page SEO
- Technical SEO
The name itself suggests it’s working. Technical SEO is used to detect and correct all the technical issues with the website. Technical SEO helps to improve the website’s structure and foundation. It is specially done for search engines. If your website has technical issues, the search engine will not consider your website for showing the results even if you have unique features.
What comes in Technical SEO?
- Site speed
- Site Structure
- Web architecture
- Website verification.
- Crawlability, etc
- On-page SEO
On-page SEO involves the activities done to improve the design, navigation structure, functionality, and appearance of the website for search engines and customers. It optimizes the pages of websites to make them look attractive as well as functional.
What comes in On-page SEO?
- Meta Tags: These are used to optimize websites, and the use of correct meta tags describes your website better to Google.
- Content creation: Using high-quality content that focuses on the need of customers and search engines too
- Keyword research: Finding the best keywords will refer to your website when searched on google.
- Google Search Console: Dealing with the errors of Google Search Console.
- Off-page SEO
Off-page SEO activities are done off the website. It helps your website create a good image in front of Google. When you take links from high-quality sites, it gives you link juice. Link juice passed to your website will increase your website rating, and thus google considers your website in its search results. It requires quality work. It simply improves your position on google search results.
What comes in Off-page SEO?
- Business listings
- Guest blogging
- Web 2.0 submissions
- Social bookmarking
- Image submission
- Press release
- Directory submission
- Forum marketing
- Video submission
- Doc and PPT submission
- Blog commenting
- Article submission
- Link building
Looking for the Best SEO Experts Near You?
Not everyone can become an SEO expert. One needs a deep knowledge of digital marketing and the nature of customers towards buying and selling. But SEO offers considerable benefits to businesses.
So, if you wish to make your website appear on google’s top search results, you must need strategic SEO practice. DeviceDoctore India comes under the leading SEO agency that has helped many businesses gain relevant traffic to their website.
Website : http://devicedoctor.in/
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